One of the aspects of this module was to find a design competition with which we could exercise our creative muscles. I came across this rather interesting brief regarding UN water saving policy in Europe http://www.graphiccompetitions.com/graphic-design/the-future-we-want-drop-by-drop-competition
I thought why not give it a go.
From the getgo I seemed transfixed on the idea of pipes and taps (facets.) They bring us the water. With the message being turn off the tap when you brush your teeth, etc. The tap is the symbol of water wastage in the industrialised world, so I wanted the water system itself to have dominance within the picture. Initially my idea was a very simplified graphical approached. 2 lines of 2 colours connected together - pipe and water. The fact it was slightly boring notwithstanding, it had the problem that it implied that water was plentiful with the stream of water and the nice blue tones.
I needed to dirty this up. Single drops of water…the coming of severe water shortage. Drought.
The text from the pipe seemed a logical extension, plus it would tie the image and the text nicely together. The main problem I had with this was where the hell do I put the Drop by Drop logo. I copped out really and put it in a little neat white box in the top right hand corner.
Overall I’m quite pleased with it. It was nice to do some digital painting for a change (though I dont claim to be particularly proficient at it!)
For more information on the Drop By Drop scheme visit http://www.dropbydrop.eu/en
And to see the piece above in the gallery go to http://www.dropbydrop.eu/the-world-is-thirsty_18952